Sirona Biochem Corp. is a biotechnology company with expertise in carbohydrate based chemistry.
Having moved beyond the stage of small-scale start up, a need was identified to develop a new identity that would attract both institutional investors and pharmaceutical company partners.
The new logo centres on the carbohydrate molecule with a triangle emphasizing the three programs of which they focus: Therapeutics, Cosmeceuticals and Biological Ingredients. The new identity has been successfully incorporated into elements such as a stationery package, presentation materials and a new website. Since the rebranding, Sirona has been successfully listed on the TSX Venture Exchange and achieved two subsequent rounds of financing. It also has products in its pipeline for imminent licensing to global pharmaceutical firms.