An industrial brand for an industrious consumer, Truform is a high performance, recycled oil used for drilling and as an explosive carrier fluid. Working with Concerto Marketing, Marasigan designed the identity to reflect what the users would expect from the product. Hardworking, trustworthy, consistent performance.
The Truform brand was born from the familiar phrase “true to form”. It’s a name that promises the brand will deliver on demand and as expected. The liquid flow that filters through the solid, rugged typeface invokes a confidence in perpetual and fluid consistency. The gold and black colour palate is respectful of the heavy duty, industrial production sites where Truform is used.