Together with Seed Ideas, Marasigan helped to rebrand UBC’s Department of Electrical and Computer Engineering. After an initial discovery process involving a competitive best practices audit, focus group research and review of existing research and strategic planning documents, we developed a strategic brand platform based on the need to appeal to multiple target audiences, including incoming Engineering students. Three different creative concepts were tabled. The winning concept, called “Integration” portrays the Department as a progressive innovative brand. Visual rays intended to convey the integration of ECE with other engineering disciplines and the overall influence and reach of Engineering as a field of study for positive global change.
Although the client direction was for a unique ECE identity separate from UBC, there was the requirement to integrate it with UBC branding. Our final solution achieves the objectives of both linkage with the UBC design protocols and creating a proprietary look for the Department.
Final deliverables included the development of a comprehensive website integrating tools and recourses for students, faculty and alumni.