Vancouver Film School is Canada’s premier post-secondary entertainment arts institution, and one of the most distinguished in the world. However, with its rapid expansion and multiple campus locations, it lacked an identity and brand platform to make it feel as one.
Having already established a name for itself locally as a premier media school, VFS wanted to attract more international students through promoting the strength of not only its programs, but also the results of their students. The new brand, based around the strategy of “Results Matter”, utilizes the success of students and their work as a showcase for promoting the school.
A distinctive wordmark – building on the shadows necessary to create contrast and mood in film and the multidimensional aspect of the teaching programs – was created. Next, a colour coding system was developed to create a unique identity for each of the school’s departments while at the same time maintain an overall look for the school.
Inspirational photography replaced the stock images of the past – and allowed for the school to showcase its vast array of projects and accomplishments. The resulting archive of photography was used on all the creative, including brochures, welcome kits, video graphics, advertisements, posters, and pamphlets. Additional components included stationery, wayfinding, signage, vehicle graphics, school merchandise and website redesign.